If you have a website that processes online orders or offers advice to customers about using your products, your web presence is definitely one place you must keep clean and presentable at all times. This is the center of online operations for your business. Sometimes, without it, your office is just collecting dust.
While your web presence is an important part of your business, you’re also missing out on a gigantic opportunity to expand your customer base if you don’t make it compatible with mobile devices. The least you can do is make your website “mobile-friendly.”
Recently, the folks at Web.Com have come up with an infographic that describes the new mobile phenomenon:
As you can see, only a small amount of businesses have a ‘mobile friendly’ or ‘standalone mobile site.’ Implementing such an enhancement would require a lot of time on your behalf and investment, but the investment doesn’t come with its returns. Since mobile sites are kind of a rarity, especially with small businesses, this gives you a significant edge over others that operate within your domain.
Getting your head out of the water is the first step to leveling the playing field against your competition.
Yes, we’ve been preaching for eons on how you have to get a website going and now we’re preaching to you to make that website mobile. It’s like someone telling you to make a birthday cake, and then telling you five minutes later to make it with five layers. But think of how fast technology is evolving right before your eyes. Ten years ago, there were a couple of people with smartphones and the majority of the world still believed that their old Motorola RAZRs will hold out for another half a decade. Now look at what happened! We’re governed by these little things.
Don’t get too caught up in other things to think of the enormous benefits you’ll reap from creating a mobile presence on the Web. You and your customers will both win when you provide them with another way to reach your establishment!
Original article written by Miguel Leiva-Gomez on SmallBizTechnology.com.
This article is part of a series about bring SME businesses onto the mobile platform. Click on the articles below to read more.
- SMEs go Mobile: Should you create a mobile app?
- SMEs go Mobile: How do you optimise your website for mobile visitors?
- SMEs go Mobile: Why a Mobile Presence Just Might Save Your Business (Infographic)